The Pre-Launch Checklist We Run on Every Website

Launching a website is not pressing a publish button — it is verifying that everything works for real people on real devices. This is the checklist we run before any Webot project goes live.

Content and structure

• Every page has one clear purpose and one correct H1.
• Spelling, names, phone numbers and prices proofread.
• Placeholder content removed — everywhere.
• Favicon and site title set.

Functionality

• Every form tested: empty fields, invalid email, successful submission, email notification received.
• Every link checked — no dead ends, no wrong tabs.
• Navigation, mobile menu and CTAs tested on real phones.
• 404 page branded and helpful.

Performance

• Images compressed and correctly sized; lazy loading below the fold.
• Caching configured; no unnecessary plugins or scripts.
• Tested on a mid-range phone on mobile data — not just a fast laptop.

SEO and sharing

• Meta titles and descriptions written for every important page.
• XML sitemap live and submitted to Search Console.
• Redirects mapped from any old URLs.
• Open Graph image set so shared links look right.

Security and backups

• SSL active across the whole site.
• Backups scheduled and stored off-site.
• Admin accounts use strong passwords; spam protection on all forms.

None of this is glamorous. All of it is the difference between a website that works and one that merely looks finished.